[Free read ebook] Marketing Across Cultures
Description : In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. nbsp;Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts. nbsp;Full of up-to-date examples, numerous illustrations andnbsp;usingnbsp;clear language, this text will guide students through key cultural marketing issues.nbsp;nbsp;
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Based on a survey, in recent times Indian girls have given up their conventional sari for western wears like t-shirts and shorts, as they really feel more snug in skirts and trousers instead of saris and salwar kameez. It has been famous that women spend just $a hundred sixty five million on trousers and skirts towards 1.74 billion dollars spent by men on trousers. With extra girls popping out to work, the (mixed) branded trouser and skirts market has been growing at a whopping 27 per cent in sales terms. Ladies feel that Western clothing is extra suitable, notably when working or using public transportation. Many company workplaces are also in favor of their workers wearing Western wear.
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The current possession of Calvin Klein by Philips Van Heusen and earlier holdings of Hugo Boss and Valentino by Marzotto are some related examples on this section. These examples strongly point out that not only designers find such relationships necessary for improvement, but in addition corporates discover these engaging for rising their profitability and progress. Likewise deals in India could go a long way in growing the model values of corporates and designers.
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